Top Las Vegas casinos by Digital Presence Score — 2026

The Digital Presence Score is a weighted composite of four key signals, each scored 0–100:

• Maps (25%) — Google Business Profile completeness, review count, star rating, and local 3-pack visibility.
• Website (25%) — Core Web Vitals, mobile performance, HTTPS, and uptime.
• SEO (25%) — On-page optimization, backlink authority, schema markup, and search visibility.
• Social (25%) — Active presence on relevant social platforms, posting recency, and follower engagement.

Scores above 70 are considered strong. Scores below 50 indicate significant gaps that are likely costing you customers.